Twitter has seen a huge increase during the Corona period, a 20 percent year-on-year increase.
Micro-blogging platform Twitter reported that it has now gained 199 million average monetary daily active users (MDAUs), a 20 percent increase, year-on-year, driven by ongoing product improvements and global interactions around the epidemic. Twitter posted revenue of USD1.04 billion for Q1 2021, with 28 percent (on-year) and net income of USD68 million. Advertising revenue reached USD899 million, an increase of 32 percent.
Twitter CEO Jack Dorsey said in a statement late Thursday, "People turn to Twitter to see and talk about what's going on and we're helping them find their interests more quickly. Total ad engagement increased by 11 percent year-on-year while cost of engagement (CPE) increased by 19 percent year-over-year.While US revenue reached USD556 million, international revenue totaled USD480 million, an increase of 41 percent. Advertisers continue to benefit from updated ad formats, improved measurement and new brand safety controls, contributing to a 32 percent year-on-year increase in advertising revenue in Q1, said Twitter CFO Ned Sehgal, mDAU for Q1 199 million.
Compared to 166 million in the same period last year and 192 million in the previous quarter. Average international mDAUs for Q1 were 162 million, compared to 133 million in the same period last year and 155 million. For the last quarter. For Q2 2021, the company expects total revenue to be between USD980 million and USD1.08 billion.